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Every engagement has its own scope, from an isolated project to a holistic, integrated communications solution that sets parameters and inspiration for all future efforts. The time and value of a specific campaign is estimated and tightly managed. Here are some ways that I can help:
Project Work Much of the work I do is in the nature of creating ads, brochures, annual reports, web sites and micro-campaigns to address a specific, urgent need.
Where You Are A review, analysis and reporting of an organization's existing communications efforts. A kind of state-of-the-union that looks at naming protocols, logos, mission statements, advertising, marketing, public relations and internal communications, so you know how you're doing as far as impact and continuity.
Where Youre Going The development of an integrated communications strategy based on investigation and workshops with your people. The results will be published to guide future efforts. This is especially useful for start-ups without an established corporate culture or image.
Tools for the Journey The creation and implementation of a fresh set of tools that fulfill the needs and goals set out in the communications strategy. Includes core stories, tag lines, mission statements, an image brochure, and whatever else is required.
Unification For organizations that have lost their communications focus, or those going through the challenges of expansion, reorganization, or mergers and acquisition. A focus on what is needed to create a single, consistent culture and form winning partnerships within the organization.
Are You Getting There? A periodic review and analysis of the communications strategy, its tools, and their effectiveness at reaching targeted goals, with recommendations. Best done on a quarterly or annual basis. |