The Summit@Sundance Direct Mail Piece

Client: Franklin Covey, business consulting and success motivation firm, Salt Lake City, Utah

Campaign: Franklin Covey planned a three-day retreat at Sundance, Utah to discuss the selling and marketing  of high tech solutions in the new economy. They targeted leading executives in high tech companies, who were to come together and work with renowned consultants in the field. We created a direct mail scroll that was placed into a binoculars case. Those registering would receive the binoculars on arrival.